CASE STUDY –
pinterest

 How Pinterest Hired 22 Engineers for Its Mexico City Hub

Pinterest was opening its first engineering hub in Latin America and needed local recruiting capacity to support an ambitious Mexico City expansion. CodersLink operated as an extension of Pinterest’s talent acquisition team, supporting sourcing, vetting, interview coordination, and candidate outreach across specialized engineering roles. The engagement contributed to 22 documented engineering hires over 12 months.
CONSUMER TECHNOLOGY - RPO - ENGINEERING HIRING
KC18-10230-1

IN A NUTSHELL

 Pinterest selected Mexico City for its first engineering hub in Latin America, with plans to build teams across Discovery Measurements, Product Excellence, and Client Excellence. To support that expansion, CodersLink provided recruiting infrastructure through an RPO engagement, helping source and vet specialized engineering talent, coordinate interviews, and expand candidate outreach in the Mexican market. The engagement resulted in 22 documented engineering hires over a 12-month period. 

Overview

About the client

Pinterest is a visual discovery platform used by people around the world to find ideas and inspiration. In 2021, the company announced Mexico City as its first engineering hub in Latin America, expanding its global engineering footprint and creating new teams focused on product quality, measurement, and the client experience.

  • IndustryConsumer Technology
  • engagement

    Recruitment Process Outsourcing

  • Location

    Mexico City

Solution

Our Approach

In short: CodersLink operated as an extension of Pinterest’s recruiting organization in Mexico. Rather than employing or managing the engineers, CodersLink supported the hiring engine behind Pinterest’s own Mexico City team: sourcing candidates, vetting profiles, coordinating interviews, and expanding local awareness of the available engineering opportunities. 

 

Phase 1  —  Build the recruiting framework :

  • Sourced and initially vetted engineering candidates in Mexico.

  • Defined the recruiting workflow between CodersLink and Pinterest’s internal talent team.

  • Established screening criteria around experience, English proficiency, and role-specific requirements.

Phase 2 — Extend recruiting capacity: 

  •  Sourced and initially vetted engineering candidates in Mexico. 

  •  Coordinated interviews and candidate movement through Pinterest’s hiring process  

  •  Fed qualified talent directly into Pinterest’s own careers and evaluation infrastructure. 

 

Phase 3 — Expand market reach:

  • Supported candidate outreach beyond direct sourcing.

  • Activated email, social, referrals, communities, and recruiting events. 

  • Increased awareness of Pinterest’s new Mexico City engineering opportunities.

 

Key decision:  Pinterest kept ownership of its engineering team and hiring decisions while CodersLink provided the local recruiting capacity needed to scale the search in Mexico.

Impact

The Results

The Team:  Pinterest expanded its Mexico City engineering organization with support from CodersLink’s RPO team. Over the documented 12-month engagement, CodersLink contributed to 22 engineering hires while supporting recruiting across multiple technical functions and three initial engineering groups.

 

Roles supported

  •  Full Stack Engineering

  • Backend Engineering

  • iOS & Android Engineering
  • Front End Engineering
  • QA Engineering
  • Engineering Management

     

Recruiting capabilities
 Local talent sourcing · Candidate vetting · Interview coordination · Talent outreach · Candidate marketing  

 

The Metrics:  The partnership between CodersLink and Pinterest supported the expansion of its Mexico City engineering hub, resulting in 22 engineering hires over a 12-month period across multiple technical functions. 

 

→ Metric #1 —  3 developers hired 

    • CodersLink supported Pinterest’s RPO engagement in Mexico, contributing to 22 documented engineering hires. 

→ Metric #2 —  12-month hiring timeline

    • The recruiting engagement supported Pinterest’s Mexico City engineering expansion over a documented 12-month period. 

→ Metric #3 —  3 engineering teams supported

    • Hiring supported Pinterest’s initial Discovery Measurements, Product Excellence, and Client Excellence teams in Mexico City.

 

What this enabled

  • Added recruiting capacity for Pinterest’s Mexico City expansion. 

  • Access to specialized engineering talent in the Mexican market.

  • Concurrent hiring across multiple engineering disciplines. 

  • Recruiting support integrated into Pinterest’s own hiring process.

  • Pinterest retained ownership of hiring decisions and its engineering organization.

We’re thrilled to open opportunities to engineers in Mexico City, with skills uniquely matched to our needs as a visual discovery engine.

NEXT STEP

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