CASE STUDY –
pinterest

 How Pinterest Hired 22 Engineers for Its Mexico City Hub

In 2021, Pinterest chose Mexico City for its first engineering hub in Latin America and needed local recruiting capacity to build an engineering team in Mexico. CodersLink worked as an extension of its talent acquisition team, from sourcing and vetting to interview coordination and outreach, and contributed to 22 engineering hires over 12 months.
CONSUMER TECHNOLOGY - RPO - ENGINEERING HIRING
KC18-10230-1

IN A NUTSHELL

Pinterest planned three initial teams in Mexico City: Discovery Measurements, Product Excellence, and Client Excellence. To support that nearshore team expansion, CodersLink ran a recruitment process outsourcing (RPO) engagement. The result: 22 engineering hires in 12 months, with Pinterest keeping every hiring decision.

Overview

About the client

Pinterest is a visual discovery platform used by people around the world to find ideas and inspiration. In 2021, the company announced Mexico City as its first engineering hub in Latin America, expanding its global engineering footprint and creating new teams focused on product quality, measurement, and the client experience.

  • IndustryConsumer Technology
  • engagement

    Recruitment Process Outsourcing

  • Company size

    5,000+ employees (2025)

Solution

Helping Pinterest Build Its Engineering Team in Mexico

Key decision: Pinterest kept ownership of its engineering team and every hiring decision, while CodersLink supplied the local recruiting capacity to scale the search.

 

Phase 1  —  Build the recruiting framework :

  • Set up the recruiting framework for Pinterest’s Mexico City roles before sourcing at scale.

  • Defined the recruiting workflow between CodersLink and Pinterest’s internal talent team.

  • Established screening criteria around experience, English proficiency, and role-specific requirements (see how they vary by role in our Mexico Tech Salaries Report).

Phase 2 — Extend recruiting capacity: 

  • Sourced and vetted candidates for each open role, including senior engineers in Mexico for the new teams.

  • Coordinated interviews and moved engineers through Pinterest’s hiring process.

  • Fed qualified talent directly into Pinterest’s own careers and evaluation infrastructure.

 

Phase 3 — Expand market reach:

  • Supported outreach to engineers beyond direct sourcing.

  • Activated email, social, referrals, communities, and recruiting events.

  • Increased awareness of Pinterest’s new Mexico City engineering opportunities.

 

Talent pool: INEGI counts 1,556,105 people in Mexico trained in computer science and IT (see Mexico’s tech ecosystem by region).

Impact

Pinterest’s Results: 22 Engineers Hired in 12 Months

→ Metric #1: 22 engineering hires

  • CodersLink’s RPO engagement contributed to 22 documented engineering hires.

→ Metric #2: 12-month hiring timeline

  • The recruiting engagement supported Pinterest’s Mexico City engineering expansion over a documented 12-month period.

→ Metric #3: 3 engineering teams supported

  • Hiring supported Pinterest’s initial Discovery Measurements, Product Excellence, and Client Excellence teams in Mexico City.

Roles supported

  • Full Stack Engineering
  • Backend Engineering
  • iOS & Android Engineering
  • Front End Engineering
  • QA Engineering
  • Engineering Management

Recruiting capabilities
Local talent sourcing · Candidate vetting · Interview coordination · Talent outreach · Candidate marketing

How CodersLink’s recruiting capacity helped Pinterest

  • Added recruiting capacity for Pinterest’s Mexico City expansion.
  • Access to specialized engineering talent in the Mexican market.
  • Concurrent hiring across multiple engineering disciplines.
  • Recruiting support integrated into Pinterest’s own hiring process.
The model

How Recruitment Process Outsourcing (RPO) Supports Engineering Hiring

Recruitment process outsourcing (RPO) is a hiring model in which an external recruiting team runs part of a company’s hiring process, while the company keeps the final decision and employs every hire.
  • What the RPO partner handles: sourcing, screening and vetting, interview coordination, and pipeline reporting.
  • What stays with the client: role criteria, final interviews, offers, and employment.
RPO fits better than a larger internal recruiting team when hiring rises for a defined period, such as a new hub or a nearshore team expansion, and you lack local reach. Pinterest needed 22 engineering hires in 12 months in a new market.

CodersLink connects US companies with senior engineers in Mexico, vetted to the Top 1% Standard. Eleven years in Mexico, 1,050+ engineers placed, and 45,000 professionals in our active pool, with 300 that meet our Top 1% Standard today. With Nearshore RPO, our recruiters work as an extension of your talent team, as they did for Pinterest in Mexico City, while you keep every hiring decision and employ every hire. See comparable engagements in our case studies.

Frequently Asked Questions

Choose the hiring model first: hire directly onto your own payroll, add engineers employed by a partner, or run a managed hub. Then define role criteria, pick the city, and secure local recruiting capacity.

Combine direct sourcing with outreach through communities, referrals, and recruiting events, as Pinterest did, and screen for technical depth, English, and role fit before your own interviews.

Yes. In an RPO engagement, the partner sources, screens, and coordinates interviews, while your team sets the role criteria, runs final interviews, makes offers, and employs every hire.

Through three models: Staff Augmentation (engineers employed by CodersLink, directed by you), MESHubs (a dedicated Mexico hub with a path to ownership, no entity needed), and Nearshore RPO (engineers you hire directly). Compare them on our solutions page.

We’re thrilled to open opportunities to engineers in Mexico City, with skills uniquely matched to our needs as a visual discovery engine.

NEXT STEP

Ready to scale engineering hiring in Mexico?

Get the recruiting capacity to build an engineering team in Mexico, from sourcing to interviews, without adding complexity to your internal talent team.

No pressure, just a quick conversation about your hiring goals.