CASE STUDY –
PARTICLE

How Particle built a 19-person Product Team in under 120 days

Particle needed to accelerate product and data delivery fast, but traditional US hiring would have added time, cost, and operational drag. With CodersLink’s nearshore IT staff augmentation (staff aug)—delivered as an Embedded Product Team—Particle ramped a specialized, cross-functional team across specialized tech roles, maintaining high retention and quality.
Embedded Product Teams · Staff Aug · Nearshore
particle-featuerd-image-1

IN A NUTSHELL

Particle is an IoT platform company where reliability, connectivity, and speed-to-iteration all matter. CodersLink provided engineering staff augmentation via a dedicated Embedded Product Team, so Particle could scale delivery capacity quickly with specialists in SRE, software engineering, data, and product design, without adding US headcount.

Overview

About the client

Particle builds an end-to-end IoT platform for cloud-based connectivity and device management—helping teams manage connected devices at scale and ship dependable product experiences.
  • IndustryIoT Platform / Connected Devices
  • Company size200–500 employees
  • LocationCalifornia, USA
Solution

Our Approach

In short: CodersLink delivered nearshore staff augmentation using an Embedded Product Team model; a product-aligned, cross-functional team that integrates into the client’s workflows, standards, and delivery cadence.

 

Phase 1 — Discovery:

  • Aligned on success metrics, role scorecards, and quality bar

  • Defined the team composition across engineering, data, and product functions

  • Mapped integration requirements (processes, tools, handoffs, performance expectations)

 

Phase 2 — Design & execution: 

  • Built and onboarded a 19-person team spanning core domains

  • Ran continuous hiring sprints and structured interview loops to scale fast without lowering the bar

  • Supported ongoing performance reviews to keep delivery quality consistent

 

Phase 3 — Validation: 

  • Tracked delivery performance and retention indicators

  • Adjusted role mix and onboarding as priorities evolved to keep execution stable

 

Key decision: We optimized for specialization + fast integration, not “more people.” That’s how staff augmentation becomes real delivery leverage—not added management overhead.

Impact

The Results

The Team: Particle scaled with specialists across engineering, reliability, data, and product:

 

Roles supported

  • SRE Engineers (reliability, monitoring, incident response patterns)

  • Software Engineers (backend + frontend)

  • Solutions Architects (systems design, integration patterns)

  • Data Analysts / Data-focused roles (analytics, reporting, insights support)

  • Product Manager

  • UI/UX Designers / Product Designers

  • Enterprise Support / Technical Support

 

Technologies & tools (sample)
JavaScript · React · Java · Ruby · SAP · Figma · Adobe

 

The Metrics: With CodersLink’s IT staff augmentation (staff aug), Particle scaled a specialized team across six domains, improved delivery capacity, reduced projected hiring cost, and achieved exceptional retention.

 

→ Metric #1 — Team built fast

    • Hired 19 engineers and designers across 6 technical domains (Design, Product, Engineering, Testing, Data Analysts, Solutions Architects)

→ Metric #2 — Cost efficiency

    • Reduced projected hiring cost by $500K annually

→ Metric #3 — Retention & stability

    • Achieved a 97% retention rate after 12 months

 

What this enabled

  • Faster roadmap execution without expanding US headcount

  • Reduced strain on internal leadership through dependable role ownership

  • A stable team that retained context and improved over time

Their process is organized and they listen. We gave them specific requirements, and they adjusted quickly instead of sending random profiles.

Confidential
VP Engineering at Particle
NEXT STEP

Ready to scale with staff augmentation that actually performs like a team?

Let’s talk about your goals and dram team structure. We'll map the fastest, lowest-risk way to scale delivery with an Embedded Product Team.

Book a Call
No pressure — just a quick intro call.