A staffing arrangement that supplies only engineers can quietly transfer the coordination burden back to the client. Someone on the client side still has to translate priorities, unblock decisions, and own the roadmap, and that work often stays invisible until internal product managers are underwater.
For Minted, the team included senior front-end, senior back-end, and product management roles, so the coordination layer sits inside the team rather than beside it.
Overview
About the client
Minted is an online design marketplace that sources its products from independent artists rather than an in-house studio. Artists submit work to open design competitions, the community votes, and Minted uses those votes to predict which designs will sell before putting them into production. It sells stationery, wedding invitations, wall art and home decor, drawing on a contributor community across all 50 states and more than 100 countries.
IndustryDesign Marketplace / Consumer Commerce
Company size500+ employees
LocationSan Francisco, California, USA
Solution
Our Approach
Minted engaged CodersLink for Staff Augmentation: senior Mexican professionals vetted to the Top 1% Standard, embedded into Minted’s own product organization on a per-professional contract.
Ten roles have been filled over the life of the engagement across three disciplines: senior front-end engineering, senior back-end engineering and product management. Each was scoped with its own criteria and its own technical standard, and every role went through the same five-layer vetting against the same 75-point gate.
Key decision: staff the product manager alongside the engineers. It is harder to source than another engineer, and it is the difference between adding capacity and adding a capability.
Impact
The Results
Outcome: a ten-role product team spanning engineering and product ownership, staffed from Mexico since 2024.
Ten roles filled across three disciplines over the life of the engagement.
Product ownership inside the team, so prioritization does not fall back on the client’s own product managers.
Senior-weighted engineering on both the front end and the back end.
NEXT STEP
Adding a product capability rather than a set of hands?
Book a call. We will scope the coordination layer alongside the engineering roles.
