Description

About this role

This is a highly collaborative and technical role responsible for building and optimizing multi-channel marketing campaigns that reach millions of learners worldwide. You’ll work across email, push, in-app, and other channels, translating business goals into high-quality, data-driven campaigns. As a key player in campaign execution, your work directly supports user engagement, lifecycle success, and the advancement of our marketing operations.

What you'll be doing:

• Develop and maintain effective and positive working relationships with stakeholders and team members.
  
• Gather and document requirements, understand campaign flows and logic, apply attributes and events, and define timelines as per SLAs.
  
• Implement different kinds of marketing programs in a cross-channel campaign (Email, Push Notification, In App Messaging, Webhook, WhatsApp).
  
• Build dynamic, mobile-responsive emails, modules, and templates using HTML5 and CSS3.
  
• Implement Liquid/Java Script to create targeted and relevant personalization in emails.
  
• Monitor email programs to ensure deliverability to a global customer base.
  
• Contribute to the project management of email campaigns in the PM tool, Asana.
  
• Contribute to lifecycle, promotions, and trigger-based programs.
  
• Collaborate to coordinate coverage, allocate work, and manage bandwidth.
  
• Utilize Validity to proof email campaigns to ensure correct design and device rendering.
  
• Troubleshoot issues or errors that may arise pre- or post-launch.
  
• Work with several partner teams, including Brand, Product, Engineering, and Data Science, to assist in improving email marketing sophistication through automation and personalization.
  
• Monitor trends, analyze data, and optimize marketing campaigns.
  
• Identify marketing process improvement opportunities.